In the past year or so, the mentality that less is more has evolved to excess is best – thus giving birth to the logomania era. We currently live in a world where too much is never enough, especially in the fashion world. Two years ago it was almost looked upon as tacky to be clad in designer logos. With the recent success of monogramed skate-wear brands like Supreme, designer labels followed suit in capitalizing off logomania.
It wasn’t until I started dating my boyfriend that labels and logos became appealing. I swear he teaches me something new in the street-wear world every day! It’s streetwise consumers (my boyfriend included) that have fueled the logomania fire for several reasons. Status has been a major draw whether we like it or not. With a lot of fashion brands teaming up for limited edition collaborations, consumers are drawn to the exclusivity factor.
Not only is status a contributing factor to the rise of logomania, but identity as well. In last week’s post I touched on the idea that our fashion choices say a lot about who we are. This can be said about the brands we choose to support based on what they represent. For example, Gucci has been a long supporter of gender equality – a cause I signal my allegiance to. Wearing the Gucci logo is not just a fashion statement anymore, but a way to align myself with the brand and its beliefs.
The relationship we have with fashion is really fascinating if you take the time to notice! Not only can it give you insight into someone else, but it can probably teach you things about yourself you never knew. Given this thought – what are some of the brands you gravitate towards and why?